Apple In China : The Capture Of The World's Greatest Company
Patrick Mcgee
*** THE NEW YORK TIMES BESTSELLER *** Absolutely riveting' Peter Frankopan, author of The Silk RoadsDisturbing and enlightening' Chris Miller, author of Chip WarHugely important' Rana Foroohar, author of Makers and TakersA once-in-a-generation read' Robert D. Kaplan, author of Waste LandAs Trump wages a tariff war with China, seeking to boost domestic electronics manufactur...
*** THE NEW YORK TIMES BESTSELLER ***
Absolutely riveting' Peter Frankopan, author of The Silk Roads
Disturbing and enlightening' Chris Miller, author of Chip War
Hugely important' Rana Foroohar, author of Makers and Takers
A once-in-a-generation read' Robert D. Kaplan, author of Waste Land
As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naïve.
Apple isn't just a brand; it's the world's most valuable company and creator of the 21st century's defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers.
On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple's fortunes, their sophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers - skills Beijing is now weaponizing against the West.
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