BUSINESS MODEL INNOVATION STRATEGY: TRANSFORMATIONAL CONCEPTS AND TOOLS FOR ENTREPRENEURIAL LEADERS

BUSINESS MODEL INNOVATION STRATEGY: TRANSFORMATIONAL CONCEPTS AND TOOLS FOR ENTREPRENEURIAL LEADERS

TRANSFORMATIONAL CONCEPTS AND TOOLS FOR ENTREPRENEURIAL LEADERS

31,62 €

  • Editorial: JOHN WILEY
  • Año de edición:
  • Materia: Otras biografías
  • ISBN: 978-1-119-68968-3
  • Páginas: 368
  • Colección: < Genérica >
  • Idioma: Español

31,62

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u003cpu003eu003cbu003eThe most comprehensive, global guide to business model design and innovation for u003c/bu003eu003cbu003eacademic and business audiences.u003c/bu003eu003c/pu003e u003cpu003eu003ciu003eBusiness Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders u003c/iu003eis centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world.u003c/pu003e u003cpu003eThis action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use u003ciu003eBusiness Model Innovation Strategyu003c/iu003e as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations.u003c/pu003e u003cpu003eThis book will help you:u003c/pu003e u003culu003e u003cliu003eLearn the basics of business model innovation ¯including the latest developments in the fieldu003c/liu003e u003cliu003eLearn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomersu003c/liu003e u003cliu003eLearn how to determine the viability of your current business modelu003c/liu003e u003cliu003eExplore new possibilities for value creation by redesigning your firm's business modelu003c/liu003e u003cliu003eReceive practical, step-by-step guidance on how to introduce business model innovation in your own companyu003c/liu003e u003cliu003eBecome well-versed in an important area of business strategy and entrepreneurshipu003c/liu003e u003c/ulu003e u003cpu003eAuthors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.u003c/pu003e

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