JOURNEYS IN THE SUN: TRAVEL LITERATURE AND DESIRE IN THE BALEARIC ISLANDS (1903-

Why is Majorca so sought after by the European tourist? Why is Ibiza a party island today? What are the seeds of Magalluf?s allure? The Mediterranean and the Balearic Islands have always enticed the minds of British travellers. In the first years of the twentieth century, the tourist industry made the islands accessible for a wide number of visitors, who depicted them in pictures and words. In the following decades, however, the image of the islands shifted and developed considerably from a quiet and pastoral winter resort to a popular destination for pleasure-seeking tourists and ?sea ?n? sun? tourism. Taking these last representations as a starting point, the book Journeys in the Sun travels back in time to explain how, by whom and why these images were created/shifted/developed to articulate the ultimate place of leisure and pleasure signified in today?s Majorca and Ibiza. The case of Minorca is surprisingly different. The book examines the depiction and the evolution of topics such as ?travel?, ?tourism?, ?authenticity?, ?landscape?, ?South?, ?North?, ?margin?, ?centre?, ?exoticism?, ?people?, ?costumes? and ?customs? in order to establish their contribution to the formulation of the ?Balearic paradise? in the first third of the twentieth century. This book will help the reader to understand the imagery associated with the islands today.

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