ROUTLEDGE HANDBOOK OF SPORTS MARKETING

u003cpu003eSports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the u003ciu003eRoutledge Handbook of Sports Marketingu003c/iu003e goes further than any other book in exploring the full range of this exciting discipline.u003c/pu003e u003cpu003eFeaturing contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as: u003c/pu003e u003culu003e u003cpu003e u003cliu003econsumer behaviouru003c/liu003e u003cpu003eu003c/pu003e u003cpu003e u003cliu003emarketing communicationsu003c/liu003e u003cpu003eu003c/pu003e u003cpu003e u003cliu003estrategic marketingu003c/liu003e u003cpu003eu003c/pu003e u003cpu003e u003cliu003einternational marketingu003c/liu003e u003cpu003eu003c/pu003e u003cpu003e u003cliu003eexperiential marketingu003c/liu003e u003cpu003eu003c/pu003e u003cpu003e u003cliu003eand marketing and digital mediau003c/liu003e u003cpu003eu003c/pu003eu003c/ulu003e u003cpu003eComprehensive and authoritative, the u003ciu003eRoutledge Handbook of Sports Marketingu003c/iu003e is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.u003c/pu003e

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