62,75 €

  • Año de edición:
  • ISBN: 978-0-8153-8516-5
  • Páginas: 394
  • Idioma: Español


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u003cpu003eNow available in a fully revised and updated fifth edition, u003ciu003eSport Management: Principles and Applicationsu003c/iu003etells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management.u003c/pu003e u003cpu003eThe book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core functional area of management, including:u003c/pu003e u003culu003e u003cliu003eStrategic planningu003c/liu003e u003cliu003eFinancial managementu003c/liu003e u003cliu003eOrganizational culture and designu003c/liu003e u003cliu003eHuman resource managementu003c/liu003e u003cliu003eLeadership and governanceu003c/liu003e u003cliu003eMarketing and sponsorshipu003c/liu003e u003cliu003ePerformance managementu003c/liu003e u003cliu003eSport and the media.u003c/liu003e u003c/ulu003e u003cpu003eThe fifth edition includes expanded coverage of sport for development, analytics, monitoring and evaluation, ethics, risk management, sport and health, social media, sustainability, and other contemporary management issues. Complemented by a companion website offering additional resources for students and instructors, this is an ideal textbook for first and second year students in sport management degree programs and for business students seeking an overview of applied sport management principles.u003c/pu003e

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